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The Merger of Třeboň Municipal Spas - An Assess
BLAŽKOVÁ, Eva
The aim of this bachelor thesis is an evaluation of a fusion of the Municipal Spa Třeboň Ltd. The thesis is divided into a theoretical and practical part. The theoretical part is focused on an introduction of the issue, the characteristics and aims of a project of restructulisation of the fused spa companies. This part defines the theoretic-methodological outcomes necessary for processing the practical part. Furthermore, the town of Třeboň is described as well as the historical facts about a development of balneology in Třeboň that confirm technological justification and thus also prospects of balneology there. There is also an outline of the newly established Slatinné lázně Třeboň (Peat Spa Třeboň Company Ltd.), providing balneological services, spa capacity and economic situation of the Spa before and after the fusion. The practical part is based on a secondary data analysis, where the data are from 2014-2016 and from 2017 which is after the fusion, aimed at the spa results numbers of clients, their structure according to obtained services as well as an average length of their stay. Furthermore, the economic data describing the company results which are taken from accessible sources and straight from the Peat Spa Třeboň Company Ltd. For a fusion evaluation, also a quantitative and qualitative research was implemented, aimed at obtaining an insight into a social reality through the questionnaire research. Also the data obtained from a client feedback system "AskNow" gathered by the company were used. The following part of the thesis is based on a statistic confirmation of the real capacity and especially of economic development while adhering to a general progress of technical and medical standards that confirm the processed data by SWOT analysis. The bachelor thesis attempts to back the justification of the fusion also from the point of view of the Czech Medical Balneology which is based on a necessity of more financial sources than those provided by the state medical care. This necessity of financial support is available for a subject strong in economy and capacity. The Peat Spa Třeboň Ltd. has become such a subject after the implemented fusion, with a perspective of further development and gaining a strong position from the point of view of general technological and economic activities among the leading spa institutions in the Czech Republic, based on the patients´ interest in the procedures and services of the Municipal Spa Třeboň.
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